“ When your partner not only suggests sensible items but also proactively highlights things you hadn’t even thought about, that’s when...

When you’re new to Mixpanel the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

When you’re new to Amplitude the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

In this article we will be exploring the difference between Mixpanel and Amplitude funnel reports. Be advised that this article can be...

Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...

In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...

Introduction This article explores the event design principles for your current or future Amplitude implementation. This article contains...

Introduction Events have event properties that give context about the event itself. Users tracked in Amplitude have a similar property...

At Human37, we take pride in our commitment to empowering businesses through strategic data management and operational excellence....

If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...

Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...

Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...

Mixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...

At Measurecamp Amsterdam our co-founder Glenn Vanderlinden participated in a podcast panel discussion hosted by Rick Dronkers. The topic...

This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....

🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...

Brussels 30/06/2021 - Human37 officially becomes Mixpanel certified gold partner. Mixpanel helps companies build better products through...

Brussels 24/06/2021 - Human37 officially becomes Contentsquare certified member partner. Contentsquare is the market leader in digital...

Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...

Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....