How to measure the number of users in Google Analytics: UA v.s. GA4 UI v.s. BigQuery
Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...
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Diogo Ferreira Cardoso
Jun 206 min read
How to deploy Google's Consent Mode
In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...
Glenn Vanderlinden
Apr 44 min read
Amplitude - Hands-on with event design
Introduction This article explores the event design principles for your current or future Amplitude implementation. This article contains...
Glenn Vanderlinden
Apr 44 min read
Amplitude – The power of user properties
Introduction Events have event properties that give context about the event itself. Users tracked in Amplitude have a similar property...
Julien De Visscher
Dec 18, 20232 min read
QuickCheck reaches actionable analytics with Human37 and Mixpanel
At Human37, we take pride in our commitment to empowering businesses through strategic data management and operational excellence....
Glenn Vanderlinden
Jul 27, 20234 min read
Data democratization in product analytics—and how to get there
If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...
Glenn Vanderlinden
Jul 7, 20235 min read
The fading barrier between marketing & product analytics is fading and how iOS17 could accelerate it
Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...
Diogo Ferreira Cardoso
Apr 4, 20234 min read
What is Google Signals and what are the benefits of using it?
Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...
Cédric Lequenne
Jan 5, 20233 min read
Unlock the Power of Mixpanel: A Beginner's Guide to Tracking Methods and Features
Mixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...
Glenn Vanderlinden
Jun 8, 20221 min read
Life after GDPR podcast - Building you own 1st party data stack
At Measurecamp Amsterdam our co-founder Glenn Vanderlinden participated in a podcast panel discussion hosted by Rick Dronkers. The topic...
Glenn Vanderlinden
Jun 2, 20223 min read
Planning your GA4 implementation - A G4 event planning framework
This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....
Glenn Vanderlinden
Nov 7, 20214 min read
Product analytics vs. marketing analytics: Why you need both
🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...
Human37
Jun 29, 20212 min read
Human37 becomes Mixpanel Certified Gold Partner
Brussels 30/06/2021 - Human37 officially becomes Mixpanel certified gold partner. Mixpanel helps companies build better products through...
Human37
Jun 23, 20212 min read
Human37 becomes Contentsquare Certified Partner
Brussels 24/06/2021 - Human37 officially becomes Contentsquare certified member partner. Contentsquare is the market leader in digital...
Maxime Vandenbussche
Jun 19, 20216 min read
MarTech stacks and where to start
Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...
Julien De Visscher
Jun 19, 20213 min read
What should you take into account to make product analytics profitable ?
Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....
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