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Federico Volpi
Jun 25, 20245 min read
Clustering Unleashed: Transforming Data into Actionable Customer Segments
In the context of the AI revolution that we are witnessing, with new performing algorithms popping up everyday, it’s easy to get lost....
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Amin Kitmir
Jun 24, 20246 min read
How to measure the number of users in Google Analytics: UA v.s. GA4 UI v.s. BigQuery
Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...
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Rémi Peeters
Jun 22, 20246 min read
Building a media performances summary with DBT and BigQuery
Advertisers are continuously spending more and more budget in advertising. According to Statista, the total industry ad spend will...
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Loïc Vanden Broeck
Nov 28, 20234 min read
Three dbt macros that simplify my data analyst routine
Every day, data engineers rely on a set of powerful tools to streamline data transformation tasks and maintain data robust pipelines....
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