What is RFM? RFM (Recency, Frequency, Monetary) segmentation is a straightforward way to rank and group your customers based on their...

Ever wondered which features and behavior within your product, website or app actually matter? The ones that truly bring delight, solve a...

When you’re new to Mixpanel the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

When you’re new to Amplitude the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

In this article we will be exploring the difference between Mixpanel and Amplitude funnel reports. Be advised that this article can be...

This article is a step-by-step hands-on implementation guide of how consent context can be used in the context of Amplitude. In order to...

This article is a step-by-step hands-on implementation guide of how consent context can be used in the context of Mixpanel. In order to...

Problem statement Imagine the following – You run an analytics solution on your website. The website visitor granted consent for their...

For those who have been around in the analytics & MarTech scene, server-side tracking is nothing new. For years if not decades various...

In the context of the AI revolution that we are witnessing, with new performing algorithms popping up everyday, it’s easy to get lost....

Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...

What is data minimisation? Data minimisation is defined in the GDPR legislation as follows: The principle of “data minimisation” means...

Advertisers are continuously spending more and more budget in advertising. According to Statista, the total industry ad spend will...

In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...

Introduction This article explores the event design principles for your current or future Amplitude implementation. This article contains...

Introduction Events have event properties that give context about the event itself. Users tracked in Amplitude have a similar property...

Google Tag Manager (GTM) is a powerful tool for managing tracking codes on your website without the need for manual code changes. For new...

What is Fakestream? The "Fakestream" package, developed by Human37 and shared on GitHub, is a tool designed for generating synthetic data...

In the world of Composable Customer Data Platforms (CDPs), data governance is the compass that keeps your data journey on track. It's not...

Every day, data engineers rely on a set of powerful tools to streamline data transformation tasks and maintain data robust pipelines....