This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....

Reverse ETL are relatively new on the market but are coming with clear added benefits. Read more about them in our article!

The end of 2021 is upon us. As tradition wants, we reflected upon the year that passed. Our 6 predictions for the analytics industry in 2022

Our talk at Actito's 2021 "Best of Activation Day". Human37 shares 5 tips to maximise the potential of your behavioural data.

Webinar in collaboration between Human37, Mixpanel and StuDocu on marketing analytics, product analytics and the practice of A/B testing usi

🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...

Amélie Beerens, creator of the podcast 'People & Digital', invited us to talk about Customer Data, Marketing Technology and Customer...

Note: Podcast in French. Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision...

The history To understand why Google Analytics 4 (GA4) got developed and why it is a solution that better fits the need of the current...

This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...

In our previous article “MarTech stacks and where to start” we introduced the concept of MarTech and MarTech stacks. We reviewed the core...

Let’s start with the obvious, we live in a digital era marked with data abundance and analytics, enabled by technologies that allow...

Defining super properties and profile properties Mixpanel defines super properties as follows: “Super Properties are a type of Event...

This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...

The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...

Building a tracking plan can be daunting when doing it for the very first time. And even if you have experience with product analytics...

In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...

Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...

Introduction Server-side tracking has been an increasingly popular term in the world of marketing and web analytics over the recent...

Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....