For those who have been around in the analytics & MarTech scene, server-side tracking is nothing new. For years if not decades various...

Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...

What is data minimisation? Data minimisation is defined in the GDPR legislation as follows: The principle of “data minimisation” means...

Advertisers are continuously spending more and more budget in advertising. According to Statista, the total industry ad spend will...

In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...

Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...

If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...

INTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...

In this blog post, we will explore what synthetic data is and some of its application use cases for customer data professionals.

In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....

This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...

This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...

Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...

If there is one common challenge that became obvious in 2022 and was shared by all organisations, it is certainly the data privacy one....

Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...

The following video is a recording of our session at HeyGrowth Summit. The session took place on May 17th during the “Marketing...

At Measurecamp Amsterdam our co-founder Glenn Vanderlinden participated in a podcast panel discussion hosted by Rick Dronkers. The topic...

This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....

🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...

This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...