What is RFM? RFM (Recency, Frequency, Monetary) segmentation is a straightforward way to rank and group your customers based on their...

In the context of the AI revolution that we are witnessing, with new performing algorithms popping up everyday, it’s easy to get lost....

During my first weeks at Human37, I had the opportunity to discover a plethora of data-related tools. Today, I want to highlight one...

"Human37 helped us gain insight into the power and riches of our first-party data. Thanks to our collaboration, we are now able to better...