When you’re new to Amplitude the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

In this article we will be exploring the difference between Mixpanel and Amplitude funnel reports. Be advised that this article can be...

This article is a step-by-step hands-on implementation guide of how consent context can be used in the context of Amplitude. In order to...

Introduction This article explores the event design principles for your current or future Amplitude implementation. This article contains...

Introduction Events have event properties that give context about the event itself. Users tracked in Amplitude have a similar property...

Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...