Consent context for Amplitude implementation guide
This article is a step-by-step hands-on implementation guide of how consent context can be used in the context of Amplitude. In order to...
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Glenn Vanderlinden
Oct 152 min read
Consent context for Mixpanel implementation guide
This article is a step-by-step hands-on implementation guide of how consent context can be used in the context of Mixpanel. In order to...
Glenn Vanderlinden
Oct 153 min read
Consent context - An approach to safeguard user consent downstream
Problem statement Imagine the following – You run an analytics solution on your website. The website visitor granted consent for their...
Julien De Visscher
Jul 84 min read
The difference between server-side tracking and server-side tagging
For those who have been around in the analytics & MarTech scene, server-side tracking is nothing new. For years if not decades various...
Amin Kitmir
Jun 246 min read
How to measure the number of users in Google Analytics: UA v.s. GA4 UI v.s. BigQuery
Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...
Diogo Ferreira Cardoso
Jun 206 min read
How to deploy Google's Consent Mode
In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...
Glenn Vanderlinden
Apr 44 min read
Amplitude - Hands-on with event design
Introduction This article explores the event design principles for your current or future Amplitude implementation. This article contains...
Glenn Vanderlinden
Apr 44 min read
Amplitude – The power of user properties
Introduction Events have event properties that give context about the event itself. Users tracked in Amplitude have a similar property...
Julien De Visscher
Dec 18, 20232 min read
QuickCheck reaches actionable analytics with Human37 and Mixpanel
At Human37, we take pride in our commitment to empowering businesses through strategic data management and operational excellence....
Human37
Dec 4, 20231 min read
Human37 open-sources solutions on identity resolution and synthetic data
December 4th 2023 — Human37 is proud to share two new projects that have been published on Github, open-sourced and shared with the...
Glenn Vanderlinden
Jul 27, 20234 min read
Data democratization in product analytics—and how to get there
If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...
Glenn Vanderlinden
Jul 7, 20235 min read
The fading barrier between marketing & product analytics is fading and how iOS17 could accelerate it
Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...
Diogo Ferreira Cardoso
Apr 4, 20234 min read
What is Google Signals and what are the benefits of using it?
Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...
Cédric Lequenne
Jan 5, 20233 min read
Unlock the Power of Mixpanel: A Beginner's Guide to Tracking Methods and Features
Mixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...
Glenn Vanderlinden
Jan 3, 20234 min read
7 Predictions for the analytics & martech space in 2023
Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...
Glenn Vanderlinden
Nov 22, 20226 min read
One year later - 6 predictions for the Analytics Industry in 2022
Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...
Human37
Feb 20, 20223 min read
From GA4 to BigQuery to improve product search experience
“Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...
Glenn Vanderlinden
Dec 20, 20217 min read
6 predictions for the Analytics Industry in 2022.
The end of 2021 is upon us. As tradition wants, we reflected upon the year that passed. Our 6 predictions for the analytics industry in 2022
Human37
Dec 15, 20211 min read
Webinar: 5 tips to help you successfully use behavioral data
Our talk at Actito's 2021 "Best of Activation Day". Human37 shares 5 tips to maximise the potential of your behavioural data.
Human37
Dec 15, 20211 min read
Webinar: Product vs. Marketing Analytics
Webinar in collaboration between Human37, Mixpanel and StuDocu on marketing analytics, product analytics and the practice of A/B testing usi
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