Analytics | Human37 2/2

Nov 7, 20214 min read

Product analytics vs. marketing analytics: Why you need both

🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...

Oct 5, 20215 min read

Google Analytics (4): The story behind the evolution and why it makes sense

The history To understand why Google Analytics 4 (GA4) got developed and why it is a solution that better fits the need of the current...

Oct 4, 20215 min read

The analyst matrix: Last-mile documentation for getting value out of your GA4 implementation

This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...

Aug 3, 20214 min read

a practical guide to understanding the difference between profile & super properties in mixpanel

Defining super properties and profile properties Mixpanel defines super properties as follows: “Super Properties are a type of Event...

Jul 28, 20213 min read

How human37 leveraged Maison Dandoy's 1st party data to supercharge marketing & sales performance

"Human37 helped us gain insight into the power and riches of our first-party data. Thanks to our collaboration, we are now able to better...

Jul 22, 20215 min read

The key to making product analytics work in enterprise-level organisations

This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...

Jun 29, 20212 min read

Human37 becomes Mixpanel Certified Gold Partner

Brussels 30/06/2021 - Human37 officially becomes Mixpanel certified gold partner. Mixpanel helps companies build better products through...

Jun 19, 20213 min read

What should you take into account to make product analytics profitable ?

Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....

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