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Julien De Visscher
Jun 27, 20244 min read
real-time shopping personalisation optimizing ROI and boosting NPS with Qoqa
About QoQa QoQa is a Swiss e-commerce platform that stands out by offering unique and time-limited deals on a wide range of products and...
Glenn Vanderlinden
Apr 6, 20231 min read
Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...
Glenn Vanderlinden
Apr 6, 20231 min read
Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail
This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...
Maxime Wauthy
Apr 4, 20233 min read
4 Techniques to Master Segment Debugging
Segment is a powerful Customer Data Platform (CDP) that enables companies to collect, clean and unify customer data from disparate...
Cédric Lequenne
Dec 23, 20224 min read
Segment Functions : how to get integrated with any unsupported systems
Segment is one of many powerful CDPs existing on the market. For those of you that are not that familiar with the concept of a CDP - you...
Glenn Vanderlinden
Oct 27, 20224 min read
Bringing the work of your data science team into your Segment environment using SQL traits
This article will focus on how different business teams use different tools to create value and how, in the context of Segment, Segment...
Human37
Feb 20, 20223 min read
Customer data strategy definition and CDP pre-purchase track
Customer data strategy definition and CDP pre-purchase track for We Invest, Belgium's real estate franchisor of the future.
Human37
Aug 10, 20212 min read
Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit
Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit
Glenn Vanderlinden
Jul 6, 20215 min read
6 tips for building a Customer Data Platform tracking plan
Building a tracking plan can be daunting when doing it for the very first time. And even if you have experience with product analytics...
Human37
Jun 28, 20212 min read
Human37 becomes Mparticle authorised Partner
Brussels 28/06/2021 - Human37 officially becomes mParticle Authorised Partner. mParticle is a Customer Data Platform (CDP) that ensures...
Julien De Visscher
Jun 20, 20214 min read
The rise of the Customer Data Platforms
In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...
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