CDP | Human37

Jun 274 min read

real-time shopping personalisation optimizing ROI and boosting NPS with Qoqa

About QoQa QoQa is a Swiss e-commerce platform that stands out by offering unique and time-limited deals on a wide range of products and...

Apr 6, 20231 min read

Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization

This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...

Apr 6, 20231 min read

Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail

This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...

Apr 4, 20233 min read

4 Techniques to Master Segment Debugging

Segment is a powerful Customer Data Platform (CDP) that enables companies to collect, clean and unify customer data from disparate...

Dec 23, 20224 min read

Segment Functions : how to get integrated with any unsupported systems

Segment is one of many powerful CDPs existing on the market. For those of you that are not that familiar with the concept of a CDP - you...

Oct 27, 20224 min read

Bringing the work of your data science team into your Segment environment using SQL traits

This article will focus on how different business teams use different tools to create value and how, in the context of Segment, Segment...

Feb 20, 20223 min read

Customer data strategy definition and CDP pre-purchase track

Customer data strategy definition and CDP pre-purchase track for We Invest, Belgium's real estate franchisor of the future.

Aug 10, 20212 min read

Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit

Jul 6, 20215 min read

6 tips for building a Customer Data Platform tracking plan

Building a tracking plan can be daunting when doing it for the very first time. And even if you have experience with product analytics...

Jun 28, 20212 min read

Human37 becomes Mparticle authorised Partner

Brussels 28/06/2021 - Human37 officially becomes mParticle Authorised Partner. mParticle is a Customer Data Platform (CDP) that ensures...

Jun 20, 20214 min read

The rise of the Customer Data Platforms

In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...

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