User stories as a way to build your martech stack
Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...
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Loïc Vanden Broeck
Jul 25, 20234 min read
Elevating Data Observability: Key Approaches for Leveraging dbt Cloud
INTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...
Glenn Vanderlinden
May 3, 20231 min read
From Marketing Data Warehouse to Customer Data Activation
In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....
Glenn Vanderlinden
Nov 22, 20226 min read
One year later - 6 predictions for the Analytics Industry in 2022
Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...
Glenn Vanderlinden
Oct 27, 20225 min read
The role of customer, operator, buyer & integrator experience when building your MARTECH Stack
In a world where there have never been more marketing technologies available (around 10K in 2022 according to Scott Brinker) the...
Human37
Feb 20, 20223 min read
From GA4 to BigQuery to improve product search experience
“Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...
Julien De Visscher
Jan 17, 20224 min read
What is reverse ETL?
Reverse ETL are relatively new on the market but are coming with clear added benefits. Read more about them in our article!
Glenn Vanderlinden
Dec 20, 20217 min read
6 predictions for the Analytics Industry in 2022.
The end of 2021 is upon us. As tradition wants, we reflected upon the year that passed. Our 6 predictions for the analytics industry in 2022
Human37
Dec 15, 20211 min read
Webinar: 5 tips to help you successfully use behavioral data
Our talk at Actito's 2021 "Best of Activation Day". Human37 shares 5 tips to maximise the potential of your behavioural data.
Human37
Oct 27, 20211 min read
People & Digital Podcast: Demystifying data & the human side of cx
Amélie Beerens, creator of the podcast 'People & Digital', invited us to talk about Customer Data, Marketing Technology and Customer...
Human37
Oct 27, 20211 min read
Beyond Marketing Podcast: Building a Customer Data Strategy
Note: Podcast in French. Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision...
Maxime Vandenbussche
Sep 13, 20217 min read
An introduction to building your own MarTech stack
In our previous article “MarTech stacks and where to start” we introduced the concept of MarTech and MarTech stacks. We reviewed the core...
Julien De Visscher
Aug 25, 20214 min read
an introduction to audiences-as-a-service, the data product for marketers
Let’s start with the obvious, we live in a digital era marked with data abundance and analytics, enabled by technologies that allow...
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