Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...

Advertisers are continuously spending more and more budget in advertising. According to Statista, the total industry ad spend will...

In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...

Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...

Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...

“Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...

🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...

The history To understand why Google Analytics 4 (GA4) got developed and why it is a solution that better fits the need of the current...

This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...