GA4 | Human37

Jun 246 min read

How to measure the number of users in Google Analytics: UA v.s. GA4 UI v.s. BigQuery

Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...

Jun 226 min read

Building a media performances summary with DBT and BigQuery

Advertisers are continuously spending more and more budget in advertising. According to Statista, the total industry ad spend will...

Jun 206 min read

How to deploy Google's Consent Mode

In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...

Jul 7, 20235 min read

The fading barrier between marketing & product analytics is fading and how iOS17 could accelerate it

Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...

Apr 4, 20234 min read

What is Google Signals and what are the benefits of using it?

Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...

Feb 20, 20223 min read

From GA4 to BigQuery to improve product search experience

“Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...

Nov 7, 20214 min read

Product analytics vs. marketing analytics: Why you need both

🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...

Oct 5, 20215 min read

Google Analytics (4): The story behind the evolution and why it makes sense

The history To understand why Google Analytics 4 (GA4) got developed and why it is a solution that better fits the need of the current...

Oct 4, 20215 min read

The analyst matrix: Last-mile documentation for getting value out of your GA4 implementation

This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...

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