How to leverage Javascript in Google Tag Manager (GTM) to enhance your ecommerce tracking
Google Tag Manager (GTM) is a powerful tool for managing tracking codes on your website without the need for manual code changes. For new...
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Loïc Vanden Broeck
Jul 25, 20234 min read
Elevating Data Observability: Key Approaches for Leveraging dbt Cloud
INTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...
Glenn Vanderlinden
Oct 4, 20215 min read
The analyst matrix: Last-mile documentation for getting value out of your GA4 implementation
This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...
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