What is data minimisation? Data minimisation is defined in the GDPR legislation as follows: The principle of “data minimisation” means...

In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...

The User Story “As a Marketing Manager, I want to be able to identify my loyal customers and exclude them from my branding campaigns in...

What is Fakestream? The "Fakestream" package, developed by Human37 and shared on GitHub, is a tool designed for generating synthetic data...

December 4th 2023 — Human37 is proud to share two new projects that have been published on Github, open-sourced and shared with the...

Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...

In this blog post, we will explore what synthetic data is and some of its application use cases for customer data professionals.

In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....

This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...

This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...

Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...

If there is one common challenge that became obvious in 2022 and was shared by all organisations, it is certainly the data privacy one....

During my first weeks at Human37, I had the opportunity to discover a plethora of data-related tools. Today, I want to highlight one...

Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...

In a world where there have never been more marketing technologies available (around 10K in 2022 according to Scott Brinker) the...

Customer data strategy definition and CDP pre-purchase track for We Invest, Belgium's real estate franchisor of the future.

Reverse ETL are relatively new on the market but are coming with clear added benefits. Read more about them in our article!

The end of 2021 is upon us. As tradition wants, we reflected upon the year that passed. Our 6 predictions for the analytics industry in 2022

🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...

Amélie Beerens, creator of the podcast 'People & Digital', invited us to talk about Customer Data, Marketing Technology and Customer...