Note: Podcast in French. Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision...

In our previous article “MarTech stacks and where to start” we introduced the concept of MarTech and MarTech stacks. We reviewed the core...

Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit

"Human37 helped us gain insight into the power and riches of our first-party data. Thanks to our collaboration, we are now able to better...

This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...

The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...

Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...

Introduction Server-side tracking has been an increasingly popular term in the world of marketing and web analytics over the recent...

Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....