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People & Digital Podcast: Demystifying data & the human side of cx
Amélie Beerens, creator of the podcast 'People & Digital', invited us to talk about Customer Data, Marketing Technology and Customer...
Human37
Oct 27, 20211 min read


Beyond Marketing Podcast: Building a Customer Data Strategy
Note: Podcast in French. Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision...
Human37
Oct 27, 20211 min read


An introduction to building your own MarTech stack
In our previous article “MarTech stacks and where to start” we introduced the concept of MarTech and MarTech stacks. We reviewed the core...
Maxime Vandenbussche
Sep 13, 20217 min read

Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit
Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit
Human37
Aug 10, 20212 min read

How human37 leveraged Maison Dandoy's 1st party data to supercharge marketing & sales performance
"Human37 helped us gain insight into the power and riches of our first-party data. Thanks to our collaboration, we are now able to better...
Human37
Jul 28, 20213 min read


The key to making product analytics work in enterprise-level organisations
This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...
Glenn Vanderlinden
Jul 22, 20215 min read

What do we do at Human37
The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...
Human37
Jul 6, 20215 min read


MarTech stacks and where to start
Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...
Maxime Vandenbussche
Jun 19, 20216 min read


What is server-side (or server-to-server) tracking ?
Introduction Server-side tracking has been an increasingly popular term in the world of marketing and web analytics over the recent...
Glenn Vanderlinden
Jun 19, 20215 min read


What should you take into account to make product analytics profitable ?
Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....
Julien De Visscher
Jun 19, 20213 min read
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