WE MASTER
TECHNOLOGIES
Future-proofing your customer data infrastructure (or MarTech stack) for profitability is our specialty
The tools in your infrastructure are handpicked to match your unique business objectives and context
We're your savvy navigators through the bustling MarTech universe, partnering with industry leaders every step of the way.
CUSTOMER DATA PLATFORMS
CDP’s have quickly become an indispensable piece of your (future) MarTech stack. At its core, a CDP aims to bring all your customer data together and stitch it into unified customer profiles. In turn, allowing you to deliver consistent customer experiences.
We are proud to partner with the industry-leading CDP vendors to solve your data silo challenges and help you deliver unified and consistent customer experiences.
ANALYTICS
Marketing analytics, product analytics or even customer experience analytics, each serve a purpose and bring business value in their own way. At Human37, we help you identify, implement, integrate and operate the right analytics solution for your business and objectives.
ENGAGEMENT PLATFORMS
Your customers expect an integrated, consistent and personalised experience. Gone are the days where batch-and-blast engagement did the trick. Companies looking to entice customers are now having to go above and beyond when it comes to improving customer engagement. That’s where Customer Engagement Platforms come in.
A/B TESTING & Personnalisation
Creating improved and personalised digital experiences via A/B testing is a core part of the Conversion Rate Optimisation (CRO) process. Human37 manages and supports the entire CRO process from data collection, hypothesis generation, variation design, and testing to the evaluation of the experiments.
PRIVACY & Consent
User privacy regulations are forcing you to rethink the way you manage your (digital) marketing and analytics operations. Initiatives such as GDPR, ITP and cookieless browsers are putting pressure on your measurability efforts.
Human37 implements and leverages the right solutions to help you navigate this complexity both from the cookie consent and user preferences perspectives
DATA WAREHOUSING
Data warehouses (DWH) are a key component of your data infrastructure. They store and organize all your data, creating an environment for data mining, analytics and business intelligence. It enhances your business’ agility and ability to make the right decisions.
At Human37, we implement and integrate the right DWH for your business needs.
DATA QUALITY
Having expensive MarTech stacks and collecting large amounts of data mean nothing if the data quality isn’t there. The old saying ‘garbage in - garbage out’ holds true. Good data quality is a cornerstone of every effective MarTech stack. At Human37, we believe in collecting less, better and more qualitative data.
Our team implements and configures the right data quality processes and solutions, ensuring decision-making on reliable data.
TAG MANAGEMENT
Tag management, while a commodity nowadays, can still make all the difference when done right and in-sync with your business needs. Understanding why and what to track or tag, and how to do it in a coherent way, will set the basics for future-proof digital initiatives.
At Human37 we implement the right solutions and systems to ensure great tag management, be it client-side or server-side.
REVERSE ETL
Reverse ETL will allow you to move data from your data warehouse into third party systems and tools you use for growth, marketing, sales and support. Reverse ETL offers out of the box connections with numerous systems so teams no longer need to create and maintain those connectors themselves.
At Human37 we implement the right Reverse ETL to help you activate your data
